VRIN Scoring - Your Success Prediction

Alright guys, today's post is about something I have recently been researching after discovering. There is a measurement concept regarding somebody's success and status that bases the assessment off of four key aspects.

The "VRIN" Score acronym stands for the following four factors of measurement;

1. Value
2. Rarity
3. Inimitable
4. Non-substitutable

Each letter category within the VRIN Score system is out of 10. The higher the number, the better. This means there is a maximum attainable score of 40. If you are scored at 40, you are essentiallty projected to be a billionaire. Somebody such as a minimum wage worker is a 1, or something low and around that lower number range.

So let's start with over-viewing value. Basically, this VRIN category scores your concept or business model based off of the amount of value that it provides to the customer or recipient of the product or service. Also, it's a measurement of the perceived value of the product or service being provided. Having a high perceived value will give a higher score in this category. 

Next, we have rarity. This letter represents how innovating your concept is, and whether or not it is found out in your market already. If you have a high rarity, you are considered the niche authority. Essentially, this means you are the go-to person for your service or product. This is extremely lucrative. Having high rarity is effectively monopolizing your niche and dominating your target market over all competitors.

Third, we have the inimitable rating over your concept. If your product is difficult to replicate or your service is unique in the sense that nobody else can provide it, you also have a boost in the rarity category. But it overall increases your score in the inimitable category because what you are doing has high innovation that nobody else is able to provide to others.

Finally, Non-substitute value. This is an assessment of your competition's ability to provide your service or product, and essentially describes your monopoly value as well. If you are high in this category, that means that your business cannot be replaced by another product or service.

Overall, if you rank highly in each of these categories, your business is in a prime tipping point for massive success. All there is to do is to effectively get your now-prepared and high value, irreplaceable and innovating idea out there and gain sales and establish your brand.

Hopefully this brief assessment of the VRIN Scoring system is beneficial to you all in developing and creating the best and most optimized product or service possible, and that it has provided valuable insight that will further yourself and your business. I hope you have enjoyed! To discuss this further, let's Skype or do a Google Hangout conference, or simply email me at connorjsmithmarketing@gmail.com.

Thanks much!

Networking 101 - Socialites And Success

My previous blog post was surrounding a few of the primary benefits that networking successfully with others can bring. Some of these benefits include access to discounts, private goods and services only available to few, other people's "Rolodex" that can benefit you and your business, and much more. I suggest warming your mind up to the concept of networking by reading the previous blog post before delving further into this one.

This post is written for the purpose of training you all on how to effectively network yourself out to a base of beneficial people that can improve your life and business in one way or another. The first element in networking is a place factor. By place factor, I mean where it is that you are positioning yourself with the sole intention of networking. In such a case, there are particular qualities in an area to look for. Is the area run down, or higher scale and well kept? Also, do the people carry themselves professionally in the way they walk, act and dress? These are a couple of the important, highly vital variables to look out for when selecting an area to prospect in for networking purposes. Of course, networking is meant to be a genuine, person-to-person connection that creates opportunity. But sometimes, when you are stuck and need assistance in business, or simply wish to expand your network of contacts, it is wise to deliberately seek to network with others. In such a case, where does one look?

Typically (and this is highly dependent on the industry), urban environments whereas a large populace of different, unique people can be found is the best style of location to network within. And as I often preach to my associates within my web design and development corporation, Aspire Consolidated, dress to impress. If you look ordinary within a crowd of people that haven't a clue who you even are, good luck trying to attract professional, beneficial attention. You have to dress like you mean business. Which often means formally. Here is a pretty common example that had occurred to me a month ago. Me and my team from Aspire were having a meeting in downtown Bellevue, when we migrated from out meeting place over to a public meeting table a few blocks down. When we arrived at the table, a gentleman by the name of Svet Nazarov was already occupying this table. I approached him, inquiring when he would be wrapping up so that the table would be available for our use. He was dressed sharp as well, alike everyone attending that day's Aspire Consolidated meeting. Next thing we knew, we were delving into a large conversation regarding sales and lead generation, and my company's niche, web design and development. The sporadic, spontaneous conversation resulted in an agreement towards over $800 in sales, and soon after, Mr. Nazarov proceeded to become a part of Aspire, leading our sales team to success for multiple months impressively. He also specifically remarked that if it weren't for the fact that me and my guys were wearing business professional attire, the deal wouldn't have closed.

This small excerpt from one of my personal sales and networking experiences boldly highlights the fact that not only is it essential to look in smart regions for other like-minded professionals to meet, but also, you have to look your part to get any actual serious consideration in the first place. I could go on for pages and pages regarding situations in which I've encountered people that benefited me or my organizations, but I think the point has been made clear. However, if any of you would like to hear additional situations whereas networking worked in my favor and how, then I would love to share to further your knowledge about what to do, and where to do it to become successful networking pros. Email me at anytime at connorjsmithmarketing@gmail.com to go in depth on this blog post's topic with me.

I much appreciate you all reading! Stay tuned for additional elaborations on network marketing and networking in general.

Benefits of Networking - People Power

Before I write out the next few blog posts that follow this one that will be about how to properly network and create significant, lucrative connections, I find it appropriate to make this post. This post will outline the benefits and reasons that networking is absolutely essential for your business, and how it can help. 

To start off, let's go back to that previously used quote from my last post; "It's who you know, not what you know". Often times, you will lack the appropriate skill set and knowledge to move forward with your plans. Having an asset on your team that has more skills, experience, and knowledge on a certain topic is highly important. Another great quote to highlight this; "A great man surrounds himself with wiser ones". It would be futile and foolish to hire only people with lower knowledge or basis of skills just to retain a sense of superiority and control over your crew. They may be able to learn from you, but that takes a significant investment of your time to get them competent and effective, and time is money. Save time, money, and a great deal of trouble by being an effective and respectable leader to those who exceed you in certain fields of your industry.

Also, of course, there is the facet of networking that provides you access bonuses to products, goods, services, and any other potential tool or beneficial item to your business. By "access bonuses" I am referring to discounts, free things, exclusive access, expanded programs due to that person you connected with having some kind of employee edition they were able to share with you, and so forth.

And lastly, the simple addition of a great mind to your roster of people to call for advice. You'd be surprised how far it can get you sometimes to just shoot a quick call to an intelligent confidant who will retain your secrets and advise sincerely and intelligently with deep thought. Use your network of people. We are all born with one. However if you fail to grow your network significantly in business, it is completely your fault. 

There are clearly more benefits to networking that have not been elaborated on in this posting. And if you wish for the full training on any topic found in my blog, please, simply contact me from connorjsmithmarketing@gmail.com or fill out my website's contact form on the appropriate page. If receive enough requests, I will likely continue this post with all benefits listed out that I can think of.

Hopefully this content has been beneficial to you all, and that it will inspire you to go out there and meet new people, create new connections both personal and business oriented, and to grow as a person and a professional. Thank you for reading!

Client Relationship Management Systems

Alright everybody, I have, so far, outlined several essential processes regarding closing sales, from in person conduct and strategy to techniques over the phones and how to proceed smoothly. From all of that free training I have generously provided you all, I would like to elaborate on how to keep all of those clients happy, satisfied, and well-recorded.

This post will be going into brief detail about CRMs, or "Client Relationship Management Systems". These are essentially user friendly, interactive databases that will allow you to input and track clients as their situations progress, and also allow you easy access their project or case files during or after their project has been completed already, or is currently undergoing development.

For example, the industry leader in  CRMs for sales tracking is currently SalesForce.com. Their platform is geared more primarily towards the tracking and closing of prospective clients for your business, also known as cold or warm leads. It lays out all of your active leads, prioritizes them, and allows for seamless closing for the company representatives you ave delegated the task to. All of these factors allow for higher closing percentages, and overall, more business for your company. 

I would highly suggest procuring a CRM system for your organization. Be it a CRM geared towards sales such as SalesForce as previously referred to, or a different style that is more alike a database to track previous clients in the case they call with complaints to allow for easy and organized access to their overviews.

Hopefully this posting has brought value to you all in terms of yet another essential business tool to add to your base of knowledge. And as always, reach out with any questions to connorjsmithmarketing@gmail.com!